On 8 January 2025, Treca celebrated the opening of its new London store at 82 Fulham Road, in the prestigious area of Chelsea. This refined setting, dedicated to exceptional sleep, welcomed around sixty guests, bringing together enthusiasts of design, furnishings and the art of living. Alongside its illustrious partners, The List (House & Garden) and Magniberg, Treca delivered an evening spotlighting elegance and excellence..
An ode to craftsmanship and savoir-faire
In a cosy and intimate atmosphere, guests were invited to discover the unique world of Treca. Each creation on display embodied our heritage of exceptional craftsmanship, where the finest materials – silk, cashmere, linen and wool – are paired with hand-crafted finishes.
The iconic Couture, Paris, Imperial Prestige and Platinum collections were unveiled in a sophisticated staging, highlighting the very essence of tailor-made sleep. This store, designed as a true showcase of luxury, offers an immersive experience where every detail reflects an absolute quest for comfort and refinement.
A collaboration of excellence for a unique experience
The event was all the more special on account of the presence of The List (House & Garden), an essential point of reference in the world of design and the art of living. A veritable showcase of elegance, this platform highlights the greatest brands and exceptional craftspeople.
The expertise of Magniberg, a Swedish luxury bedding brand, also rendered this event even more sublime with its exquisitely textured sumptuous fabrics, inspired by modernism and haute couture. Their shared vision of a sophisticated art of living was resonated in this space designed for lovers of prestige and exclusivity.






A memorable evening in the heart of Chelsea
In this sumptuous setting, the guests had the opportunity to converse during a sophisticated cocktail reception, celebrating excellence and creativity. The synergy between designers, architects and those passionate about beautiful materials made this evening an exceptional moment, suffused with emotions and a spirt of sharing.
Thus, Treca invites lovers of excellence to discover this new temple of sleep, where each piece promises delight and escape.
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THE NEW London Chelsea Treca Store
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