Originally published in The World of Interiors, a global title celebrating originality in design, decorating, arts and culture, this article tells the story of a unique French savoir-faire that has taken deluxe personalised slumber to new heights.
Thanks to almost a lifetime’s worth of acquired savoir-faire, Treca has become a benchmark for the luxury bedding industry. Beginning by making high-resilience steel for the automotive industry, French founder René Moritz decided to diversify in 1935, gradually establishing the deluxe bedding market in alliance with department stores such as Le Bon Marché.
In the town of Reichshoffen in Alsace, the company pioneered integral quilting and Air Spring® springs. (Prior to this point mattresses had often been made of straw and been handed down through families.) Over its history, Treca has drawn on the best of tradition – like researching noble night comfort in Paris’s prestigious palaces. But aided by numerous international designers, it has been swift to embrace new technology too.
With a studio for innovation, a meticulous focus on rare materials and quality controls at every phase of manufacture, the brand soon became synonymous with excellence. Now, after some 85 years, two generations of artisans have been trained in the firm’s exacting know-how – and this year the French government honoured Treca with its prestigious Enterprise of Living Heritage (EPV) award.
With an expanding international outlook, the brand now has a presence in 33 countries. Since January 2022, Londoners have been able to discover first-hand the art of sleeping French-style, for Treca has opened a new 160sq m showroom on Wigmore Street in chic Marylebone. Here, over two floors, some nine outstanding bedding sets exhibit the brand’s exceptional standards of craftsmanship, high-quality components and expertise. Whether your preferred option is the refined ‘Paris’, the emblematic ‘Imperial’ or the dreamy ‘Couture’ collection, you can be sure to count on fully upholstered and hand-finished mattresses, noble materials free of biocides and PEFC-labelled headboards and bases. These come as standard.
Perhaps the apotheosis of the venerable firm’s pieces is the tailor-made ‘Auguste’. Composed largely of merino wool, royal alpaca and silk, the bed comprises a base, comfort and support mattresses plus a topper. Its embroidered ‘Gressey’ headboard, designed by Charles Tassin using Pierre Frey fabric, is the icing on the cake. The manufacture involves around 100 stages, with some 39 craftspeople mobilised, from spring engineers and master upholsterers to seamstresses. As well as beds, Treca offers a broad range of decorative accessories, be it duvets, pillows or footboards, so clients will be able to drift off into a heavenly reverie as they experience in full the art de la chambre.
A specialist in pocket-spring suspension and reclining beds, Treca has been refining its approach over eight decades of development. It is uniquely placed to offer sleepers a custom-curated, personalised experience, whether it be in mattress ticking, ‘bi-comfort’ options, fabric finishes, bespoke bed dimensions or relative firmness of support. Its customer service team will listen to your every request and aim to fulfil each one. In so doing, they can offer keys to the slumber of your dreams.
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